Digital marketing is an evolving industry covering traditional search engine marketing, along with quality content creation and distribution via blogs, press releases, and articles; along with social media and website usability. Many traditional advertising agencies have expanded into the digital space, and hundreds of new websites companies have sprung up. Many attributes define a digital marketing agency Adelaide, and they include:


Besides the fact that you need not be doing business with an untrustworthy and dishonest company, it is essential that the marketing company you are using conform to Google’s guidelines. These guidelines are built around fairness, transparency, and honesty. In the search engine marketing world, honesty techniques are referred to as ‘white-hat’, and the dishonest ones are referred to as ‘black-hat’. Often, when Google updates its algorithms, it is to catch out the cheats using the black hat SEO techniques. If the agency you are working with talks about tricks or guaranteeing number one rankings, then it is likely that they are not ethical and you should avoid them.


To meet the needs of different clients, and to keep with the changes in the online environment, it is essential to be flexible. One size does not fit all, and while it can help for a company to offer a standard service, it is vital that there is flexibility to provide an online marketing strategy that reflects the situation and requirements of an individual client. This way, you can be sure to receive customised services.


One benefit of online marketing is transparency and tracking that is available. Compared to the traditional media which include radio and print, it is often easier to monitor and measure the results. A reputable digital marketing agency should outline what measures are put in place and should also report on them regularly. While Google says not to promise actual rankings, some goals can be set around conversions, social media exposure, brand awareness and more.


It is very common for the salespeople to be excellent before the sale, and then the service dries up once the deal is done. Conversely, some digital marketers will communicate, but only via email. The best approach is to have a digital marketing agency Adelaide that maintains high service level throughout the contract and also modifies the communication to what the clients want. Some clients want to be regularly informed and may need written updates, while others prefer a general chat on the phone now and then and help whenever they have questions. A good digital marketing company will understand this and offer customised communication for every client.